How to advertise robots? 📺

What a genius move by @ABBgroupnews!

See how they approached advertising their new OmniCore control system, promoting precision as well as speed through the robot's movements between glasses. 🍸

Marketing for robots heavily relies on video content… pic.twitter.com/ixMVZ6HGZB

— Lukas Ziegler (@lukas_m_ziegler) June 30, 2024